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Real Results from smart outbound strategy
Over the past years, Jorik Van den Bosch has helped 250+ companies rethink and improve their cold outreach strategy — combining smart segmentation, creative campaigns, and clear positioning.
From tech startups to established service providers, the focus is always the same: start more conversations with the right people, in a way that fits your brand and builds real momentum.
Here are three recent examples:
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Enelius booked meetings with major industrial players by turning technical services into value-first conversations.
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Breev trained junior AEs into confident cold callers, averaging 1 meeting per 20 calls.
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Attent reached HR leaders with a creative, human-first campaign that stood out — and converted.
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The company works with major international organisations such as Airbus, Safran and GE Aerospace.
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Mercury Flooring is a Belgian manufacturer of high-quality branded logo mats, working with a large network of distributors across Europe.
Customer Case 1
Enelius – From Ad Hoc to Predictable Sales
About the company
Enelius is a Flemish SME specializing in electrical services for industrial companies — from infrastructure and compliance (AREI scans) to lighting upgrades and energy optimization.
The challenge
Enelius wanted to grow through outbound sales but lacked a clear structure. Prospecting was ad hoc, and the team needed a scalable way to book qualified meetings with industrial decision-makers.
Our approach
Together with Ellen Van den Bossche, we built a full outbound system:
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Defined a sharp ICP (ideal customer profile)
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Used tools like Lemlist, LinkedIn Sales Navigator & Lusha to generate leads
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Created value-first campaigns offering a free compliance or relighting scan
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Developed cold call scripts, email flows & objection handling techniques
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Set up a structured CRM in HubSpot to track every step
The result
Ellen filled her calendar with qualified meetings — including names like Proviron and Dana. Enelius now runs a scalable sales engine that combines smart tools with confident human outreach.
Customer Case 2
Breev – Cold Calling is Not Dead
About the company
Breev is a fast-growing Belgian tech company that helps SMEs become more sustainable. In early 2025, they built a new sales team to accelerate growth and test new go-to-market strategies.
The challenge
Breev’s junior sales reps had no prior cold calling experience. They needed a clear script, confidence on the phone, and a smarter way to combine inbound and outbound outreach. The goal? Book more qualified meetings — fast.
Our approach
Starting in May 2025, we launched a cold calling bootcamp:
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Built targeted scripts from scratch (inbound & outbound aligned)
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Trained two junior AEs in live sessions using real call scenarios
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Introduced objection handling, call structure, and mindset coaching
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Focused outreach on a few high-potential market segments to validate fast
We didn’t just teach how to call — we taught how to think during calls: who to speak to, how to open, how to adjust based on tone, and how to land the meeting in under 60 seconds.
The result
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Reps now average 1 meeting per 20 calls — a strong result for first-time cold callers
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Total meetings more than doubled from April to June
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Cold calling gave Breev faster insights into market needs and helped reps build confidence that carries into all other channels
Customer Case 3
Attent – Standing Out in a Crowded HR Market
About the company
Attent helps companies reward employees with personalized gifts — making people feel truly seen and appreciated at work.
The challenge
Attent wanted to reach HR managers in SMEs — a heavily targeted audience. Traditional outreach wasn’t cutting through the noise.
Our approach
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We designed a creative, hybrid sales cadence that combined physical touchpoints with email, LinkedIn and calling — all fully aligned with Attent’s brand.
The result
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High reply & conversion rates
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Booked meetings with new HR prospects
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A scalable campaign format the team now uses monthly
A warm, thoughtful approach that delivered real commercial results.
Customer Case 4
Building an outbound sales machine for enterprise accounts
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About the company
Sensolus is a Belgian technology company that helps organisations optimise complex logistics flows by tracking containers, reusable packaging and other non-powered assets with smart IoT sensors and software.
The company works with major international organisations such as Airbus, Safran and GE Aerospace.
The challenge
Sensolus had built strong international traction, but wanted to make outbound sales a more structured part of its growth strategy.
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Two new business developers joined the team, with an ambitious task: open doors at large enterprise accounts across markets such as Germany, France, Switzerland and the United Kingdom.
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Enterprise prospecting is different from traditional lead generation. There is rarely one decision-maker, sales cycles are longer, and a single cold email or call is unlikely to create an opportunity.
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Sensolus needed a repeatable approach to identify the right accounts, reach the complete decision-making unit and build enough relevance and trust to start meaningful conversations.
Our approach
Together with the Sensolus team, we built a structured enterprise outbound approach from the ground up.
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We defined target segments and accounts, mapped the relevant stakeholders and developed outreach around concrete customer use cases rather than generic product messaging.
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We then combined different channels and touchpoints — email, LinkedIn, cold calling, events, webinars and customer cases — into coordinated outbound sequences.
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But building the system was only the beginning.
Through ongoing hands-on coaching, we worked with the BDR team on prospecting, cold calling, discovery, messaging and pipeline development. We used live opportunities and calls to continuously improve the approach.
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Events such as Farnborough Airshow and Smart Manufacturing Week became part of the outbound machine, with structured outreach before and after each event. Existing customer success stories were also translated into campaigns targeting similar companies, sectors and new divisions within existing accounts.
The result
The approach generated conversations and new opportunities with major international companies.
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More importantly, outbound evolved from a collection of individual prospecting activities into a structured and repeatable sales process.
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The BDR team now works with a clear approach for identifying accounts, reaching multiple stakeholders, following up consistently and turning conversations into qualified opportunities.
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The biggest lesson?
Cold outbound works in enterprise sales too.
But not because of one brilliant email or one perfect cold call.
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It works when you consistently reach the right people, through the right channels, with relevant messages and use cases and build trust over time.
Customer Case 5
Building a scalable outbound engine for international growth
About the company
Mercury Flooring is a Belgian manufacturer of high-quality branded logo mats, working with a large network of distributors across Europe.
To accelerate its international growth, the company wanted to systematically identify and attract new distributors in markets across Europe.
The challenge
Mercury Flooring was already investing in international sales.
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They attended trade shows, ran advertising campaigns and experimented with cold email. But these initiatives were often isolated and didn't generate a consistent flow of qualified opportunities.
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The challenge wasn't simply to do more prospecting.
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It was to build a system that could continuously identify the right distributors, reach the right decision-makers and create enough awareness and trust to start a commercial conversation.
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And to do so across multiple European markets without adding hours of manual prospecting to the sales team's workload.
Our approach
Together with Mercury Flooring, we first created a clear outbound sales blueprint: who to target, what message to use, which channels to combine and how to move prospects from first contact to conversation.
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We defined the Ideal Customer Profile and used AI to build and qualify a database of hundreds of relevant distributors across Europe.
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From there, we built an automated omnichannel outreach engine combining email, LinkedIn connections, LinkedIn messages and personal follow-up.
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But outbound wasn't treated as a standalone activity.
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Thought leadership became part of the sales engine as well. Instead of only talking about products, Mercury Flooring started sharing relevant insights on LinkedIn around retail, customer experience and the role branded entrance mats can play in it.
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Prospects therefore didn't just receive a cold email.
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They encountered Mercury Flooring across different channels, saw relevant content and gradually became familiar with the company before a salesperson ever spoke to them.
The result
Within three months, the new approach generated a positive ROI.
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Prospects across the Netherlands, United Kingdom, Germany, France and Spain could be approached automatically, while interested leads were followed up personally through calls and conversations.
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The combination of outbound and content also started reinforcing other sales channels.
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At European trade shows, prospects recognised Mercury Flooring from LinkedIn and previous campaigns. Some prospects even travelled from the United Kingdom to Waregem to meet the team in person.
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Most importantly, international prospecting changed from a collection of individual sales activities into a repeatable system for generating new opportunities.
The lesson? International outbound doesn't require more prospecting. It requires a better system.