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Real Results from smart outbound strategy
Over the past years, Jorik Van den Bosch has helped 250+ companies rethink and improve their cold outreach strategy — combining smart segmentation, creative campaigns, and clear positioning.
From tech startups to established service providers, the focus is always the same: start more conversations with the right people, in a way that fits your brand and builds real momentum.
Here are three recent examples:
1
Enelius booked meetings with major industrial players by turning technical services into value-first conversations.
2
Breev trained junior AEs into confident cold callers, averaging 1 meeting per 20 calls.
3
Attent reached HR leaders with a creative, human-first campaign that stood out — and converted.
Customer Case 1
Enelius – From Ad Hoc to Predictable Sales
About the company
Enelius is a Flemish SME specializing in electrical services for industrial companies — from infrastructure and compliance (AREI scans) to lighting upgrades and energy optimization.
The challenge
Enelius wanted to grow through outbound sales but lacked a clear structure. Prospecting was ad hoc, and the team needed a scalable way to book qualified meetings with industrial decision-makers.
Our approach
Together with Ellen Van den Bossche, we built a full outbound system:
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Defined a sharp ICP (ideal customer profile)
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Used tools like Lemlist, LinkedIn Sales Navigator & Lusha to generate leads
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Created value-first campaigns offering a free compliance or relighting scan
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Developed cold call scripts, email flows & objection handling techniques
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Set up a structured CRM in HubSpot to track every step
The result
Ellen filled her calendar with qualified meetings — including names like Proviron and Dana. Enelius now runs a scalable sales engine that combines smart tools with confident human outreach.
Customer Case 2
Breev – Cold Calling is Not Dead
About the company
Breev is a fast-growing Belgian tech company that helps SMEs become more sustainable. In early 2025, they built a new sales team to accelerate growth and test new go-to-market strategies.
The challenge
Breev’s junior sales reps had no prior cold calling experience. They needed a clear script, confidence on the phone, and a smarter way to combine inbound and outbound outreach. The goal? Book more qualified meetings — fast.
Our approach
Starting in May 2025, we launched a cold calling bootcamp:
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Built targeted scripts from scratch (inbound & outbound aligned)
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Trained two junior AEs in live sessions using real call scenarios
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Introduced objection handling, call structure, and mindset coaching
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Focused outreach on a few high-potential market segments to validate fast
We didn’t just teach how to call — we taught how to think during calls: who to speak to, how to open, how to adjust based on tone, and how to land the meeting in under 60 seconds.
The result
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Reps now average 1 meeting per 20 calls — a strong result for first-time cold callers
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Total meetings more than doubled from April to June
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Cold calling gave Breev faster insights into market needs and helped reps build confidence that carries into all other channels
Customer Case 3
Attent – Standing Out in a Crowded HR Market
About the company
Attent helps companies reward employees with personalized gifts — making people feel truly seen and appreciated at work.
The challenge
Attent wanted to reach HR managers in SMEs — a heavily targeted audience. Traditional outreach wasn’t cutting through the noise.
Our approach
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We designed a creative, hybrid sales cadence that combined physical touchpoints with email, LinkedIn and calling — all fully aligned with Attent’s brand.
The result
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High reply & conversion rates
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Booked meetings with new HR prospects
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A scalable campaign format the team now uses monthly
A warm, thoughtful approach that delivered real commercial results.
