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Book: smart prospecting
Smart Prospecting is a hands-on guide for founders, sales leaders and commercial teams who want to take control of their pipeline.
The book combines:
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Proven outbound principles
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Modern tools and automation
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Human, conversation-driven sales
Instead of chasing hacks, it focuses on systems: repeatable processes that work across industries and team sizes.
Note: Smart Prospecting is currently available in Dutch only.
Buy Also On
A practical guide to building a modern outbound sales engine
Most B2B organizations know they should be doing proactive sales.
Very few know how to do it consistently, humanly and at scale.
Cold calling feels outdated.
Cold email is overused.
LinkedIn is noisy.
Automation promises efficiency but often kills authenticity.
Smart Prospecting was written to cut through that confusion.
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This book shows how modern B2B teams can build a structured, scalable outbound approach without spam, pressure or gimmicks.
What you’ll learn
In this book, you’ll learn how to:
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Build a clear outbound strategy instead of ad-hoc prospecting
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Approach cold calling with confidence and structure
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Write cold emails that open conversations, not spam filters
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Use LinkedIn as a prospecting channel and not a broadcasting platform
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Combine phone, email and LinkedIn into one coherent flow
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Automate outbound without losing personalization or trust
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Turn prospecting into a predictable, scalable sales engine
All concepts are explained in clear, practical language, supported by real-world B2B examples.
What industry leaders say about this book
“This book brings traditional prospecting into the modern ICT world.”
Frank Borgenon
Sales Director –
Equans
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“People want value, trust and a reason to take action.
Jorik understands that you don’t build a sales funnel — you build a landing zone.
Read it, highlight it, bend the corners, and put it into practice.”
Michael Humblet
Author & Keynote Speaker – Chaomatic
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“Jorik is a prospecting enthusiast who teaches through action and makes everyone
better. A top-tier book and an absolute must-read.”
Peter Snauwaert
Sales Manager –
Cronos Group
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WHO IS THIS BOOK FOR?
Smart Prospecting is written for:
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Founders who want predictable growth
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Sales leaders building or restructuring outbound teams
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B2B sales professionals who want to prospect more effectively
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Marketing teams working closely with sales on outbound strategies
Whether you’re starting from scratch or optimizing an existing outbound setup, the principles in this book are designed to scale with your organization.