What you'll learn

In this hands-on guide, you’ll discover:

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• Why only 2–3% of your leads are ready to buy— and what to do with the rest

• A proven 4-step sales approach: Inspire, Activate, Help, Convert

• How to build smarter lead lists using AI, intent signals, and lead enrichment

• Cold outreach flows that actually get replies—email, LinkedIn, phone, and more

• Creative tactics to stand out in a crowded market (yes, even handwritten cards)

• How to stay top of mind without being pushy